Bulletin: New Data Locker and Push API fields and values

What's new

  • SKAdNetwork reports via Data Locker and Push API contain new fields to support SKAN 4:
    • skad_postback_sequence_index: Value is an integer that represents the SKAN window, either 0,1, or 2. For SKAN 3 the value is 0.
    • skad_coarse_conversion_value: Value can be low, medium, or high. For SKAN 3 the value is null.
    • skad_source_identifier: Value is an integer up to 4 digits. For SKAN 3 the value is null
    • skad_source_domain: Value is a string that represents the source of attributable web ads. For SKAN 3 the value is null.
    • ad_network_creative: Value is a string based on data enrichment received from the ad network. For SKAN 3 the value is null.
  • When the media source is Facebook, all reports display the value Facebook Ads, instead of Facebook.

Effective date

Report schema changes on January 9, 2023. Data population of those fields begins as part of the AppsFlyer SKAN 4 release (coming soon).

Where

The following reports are affected:

  • New SKAN 4 fields:
    • skad_installs (via Data Locker and Push API)
    • skad_redownloads (via Data Locker and Push API)
    • skad_inapps (via Data Locker and Push API)
    • skad_postbacks (via Data Locker)
    • skad_postbacks_copy (doesn't include the ad_network_creative field) (via Data Locker)
    • See sample report schemas
  • Facebook Ads media source: All reports