AppsFlyer's retargeting attribution for Twitter enables advertisers to attribute an additional engagement of a user with an ad on Twitter, and measure the quality of the user, post engagement, using the AppsFlyer reports.
Enabling Twitter retargeting attribution on the dashboard
To enable retargeting attribution for Twitter, follow these steps:
- Ensure Retargeting is enabled for the app on the App Settings page. For details, click here.
- Go to Integrated Partners enter Twitter and from the Twitter Integration window, enable TwitterRetargeting
Viewing the reports
Once Twitter Retargeting Attribution is enabled on your AppsFlyer account, you can view your retargeting campaigns in the dashboard by clicking Retargeting on the side tool bar.
All available information in the dashboard now displays the retargeting campaigns and the downstream in-app events reported after the engagement with the retargeting campaign.
AppsFlyer supports two conversion types for retargeting campaigns:
- Re-engagement - an engagement with a retargeting campaign by a user who already has the app installed at the time of engagement.
- Re-attribution - an engagement with a retargeting campaign by a user who previously installed the app and then uninstalled it. Currently, re-attribution measurement is not supported for Twitter generated traffic.
Twitter lookback windows
The click lookback window for re-engagements on Twitter is hardcoded to 14 days.
The view-through lookback window for re-engagements on Twitter is hardcoded to 1 day.
To avoid duplicate postbacks, for retargeted Twitter users AppsFlyer sends the af_app_opened event, which indicates an app session, only once.