AppsFlyer's re-targeting attribution for Twitter enables advertisers to attribute an additional engagement of a user with an ad on Twitter, and measure the quality of the user, post engagement, using the AppsFlyer reports.
Enabling Twitter Re-Targeting Attribution on the Dashboard
To enable re-targeting attribution for Twitter, follow these steps:
- Ensure Re-Targeting is enabled for the app on the App Settings page. For details, click here.
- Go to Settings >> Integrated Partners >> Twitter and enable Twitter Re-Targeting
Viewing the Reports
Once Twitter Re-Targeting Attribution is enabled on your AppsFlyer account, you can view your re-targeting campaigns in the dashboard by clicking Re-Targeting on the side tool bar.
All available information in the dashboard now displays the re-targeting campaigns and the downstream in-app events reported after the engagement with the re-targeting campaign.
AppsFlyer supports two conversion types for re-targeting campaigns:
- Re-engagement - an engagement with a re-targeting campaign by a user who already has the app installed at the time of engagement.
- Re-attribution - an engagement with a re-targeting campaign by a user who previously installed the app and then uninstalled it. Currently re-attributions tracking is not supported for Twitter generated traffic.
Twitter Lookback Windows
The click lookback window for re-engagement on Twitter is hardcoded to 14 days.
The view through lookback window for re-engagement on Twitter is hardcoded to 1 day.