Twitter Re-Targeting Attribution

AppsFlyer's re-targeting attribution for Twitter enables advertisers to attribute an additional engagement of a user with an ad on Twitter, and measure the quality of the user, post engagement, using the AppsFlyer reports.

Enabling Twitter Re-Targeting Attribution on the Dashboard

To enable re-targeting attribution for Twitter, follow these steps:

  1. Ensure Re-Targeting is enabled for the app on the App Settings page.  For details, click here.
  2. Go to Settings >> Integrated Partners >> Twitter and enable Twitter Re-Targeting

Viewing the Reports

Once Twitter Re-Targeting Attribution is enabled on your AppsFlyer account, you can view your re-targeting campaigns in the dashboard by clicking Re-Targeting on the side tool bar.

All available information in the dashboard now displays the re-targeting campaigns and the downstream in-app events reported after the engagement with the re-targeting campaign. 

Conversion Types

AppsFlyer supports two conversion types for re-targeting campaigns:

  1. Re-engagement - an engagement with a re-targeting campaign by a user who already has the app installed at the time of engagement.
  2. Re-attribution - an engagement with a re-targeting campaign by a user who previously installed the app and then uninstalled it. Currently re-attributions tracking is not supported for Twitter generated traffic.

 Twitter Lookback Windows

The click lookback window for re-engagement on Twitter is hardcoded to 14 days.
The view through lookback window for re-engagement on Twitter is hardcoded to 1 day.

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