AppsFlyer <-> Omniata Integration

  • Advertisers
  • Ad Networks


Omniata, one of AppsFlyer's integrated partners, enables the entire digital organization - Marketers, Product Managers and Data Scientists - to run their business based on data. It creates an integrated view of consumers across devices, providing tools to optimize the user experience in real-time.


Some media sources restrict sharing data with 3rd parties. AppsFlyer cannot share user level data of users acquired through these media sources with 3rd party platforms or services. All installs from such media sources are therefore sent as organic.

For more details and a list of media sources that restrict sharing data with 3rd parties, click here.

Setting Up Omniata

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "Omniata" in the search field and click on its logo to open Omniata's Analytics configuration window.

The Omniata configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup.

For a detailed description of the Partner Configuration Window Header, click here.

Integration Tab

The Integration Tab is divided into different sections as described below.

General Settings

API Key, Client Name and App Name

Omniata connects with AppsFlyer via a unique API Key, Client Name and App Name. If you don't already have them, you must obtain them from Omniata to continue with the integration, or follow the steps below.

Configuring the Integration

Follow the instructions below to configure the integration with Omniata

1. Get the Client Key and App id from Omniata:

  • Login into Omniata platform
  • Go to your Marketing (Acquirer) data app
  • Click Integrate >> Applications
  • Select Application
  • Select your Production API Key to configure/use it in AppsFlyer’s Dashboard


If the Marketing (Acquirer) data app is not available, contact to activate this.

Default Postbacks

AppsFlyer can send automatic postbacks to Omniata following user installs. Use this section to define sending these postbacks.


Select either Events attributed to any partner or organic to send postbacks for any user that downloads the app to Omniata or select Off.

Once you have saved the configuration, AppsFlyer sends the following data to Omniata for every organic and non-organic install:

  • Device ID (IDFA / Google Advertising ID)
  • Media Source
  • Campaign name
  • Publisher ID
  • Customer User ID

Configure Omniata to receive AppsFlyer data by viewing your data by the appropriate user acquisition source(s) displayed in Omniata dashboards.

Click Save

Tracking Link Tab

Tracking Links are not available for Omniata.

Data Enrichment Tab

Data Enrichment is not available for Omniata.

Permissions Tab

Permissions are not available for Omniata.

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