Attributing iOS Safari Smart App Banners

At a glance: Safari implements a Smart App Banner feature providing a standardized way to promote apps in the Apple App Store. This is not related to the AppsFlyer Smart Banner solution. 

iOS Smart App Banner

Using iOS 6.0 and later, you can implement Smart App Banners in Safari to promote apps available in the App Store.

Example banner in Safari

AppleBanner_en-us.jpg

Before implementing iOS Smart App Banners consider:

  • Don't implement both iOS Smart App Banner and AppsFlyer Smart Banners simultaneously, doing so can result in display issues in your mobile website.
  • The Smart App banner solution is iOS specific, meaning that it does not function on OS X. 

App install attribution

Installs from Smart App Banners are attributed by measuring them as view-through (impression) conversions. AppsFlyer supports view-through attribution only when it includes the Device ID (IDFA). However, for smart app banner view-through attribution, the Device ID is not provided, so the click recording link is used to measure the view-through conversion.

Each time the web page is viewed, a click recording event is sent to AppsFlyer. This includes all the pre-configured attribution parameters (e.g. Campaign Name, pid, Site ID). When the user downloads and installs the app and launches it for the first time, AppsFlyer takes this impression as a candidate for attribution. If this impression is the last touch, this install is attributed to iOS Smart App Banner attribution using the AppsFlyer Probabilistic modeling solution.

Setting a web page with a smart app banner and click attribution link

  1. Insert the following in the header element of the web page HTML.
    <meta name="apple-itunes-app" content="app-id=123456789">
  2. Generate an attribution Link for the mobile app you are promoting in the Smart App Banner. The following is an example showing an attribution Link for the mobile app being promoted in the Smart App Banner. You can also use shortened custom attribution links

    https://app.onelink.com/id123456789?pid=ios_smart_banner&c=ios_campaign
  3. Insert the generated attribution link inside an image pixel. Your image pixel with the measurement URL is formatted as illustrated.
    <img src="https://app.onelink.com/id123456789?pid=ios_smart_banner&c=ios_campaign" height="1" width="1" border ="0" />


    The final HTML page with the image pixel should appear as shown in the following HTML example.

    <html>
      <head>
        <meta name="apple-itunes-app" content="app-id=123456789">
    
      </head>
      <body>
        <p>This is my website</p>
        <img src="https://app.onelink.com/id123456789?pid=ios_smart_banner&c=ios_campaign" height="1" width="1" border ="0" />
      </body>
    </html>
    
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