How to Configure a Campaign with Remerge

To configure a campaign using Remerge, follow these steps:

1.   Set Up Campaign

Once you have registered your app with AppsFlyer, you must set up a campaign on the dashboard.

To do this, click the app that you want to advertise or select Overview from the drop-down menu.

2.  Configure Integrated Partner

Click Integrated Partners link on the left side of the screen.

3.   Select Remerge

In the Integrated Partners page, select Remerge as the media source by either scrolling down to Remerge or by searching for Remerge in the filter field. 

4.   Activate Retargeting Campaigns with Remerge

Click the Remerge logo to open the Remerge configuration window.

Enter the name of your campaign in the Campaign text field. This is optional.

Select the Retargeting Campaign checkbox. This changes the tracking link to include parameters that are compulsory for retargeting.

If you have a deep link scheme in place enter it in the Deep Link URL text field.

Configure the length of the Click Attribution Lookback Window as you have agreed with your Remerge Account Manager.

Select the Enable checkbox to allow AppsFlyer to send Remerge a notification for all launch events.

Copy the tracking link and send to your Remerge Account Manager.

Configure In-App Events

1.  Choose sending Remerge All in app events.

2.  Click +Click to add in app event mapping and map the events you want to send Remerge.

If the in-app event has a monetary value (i.e. a purchase event) it is recommended to check the Value box to send the value to Remerge.

3.  Click Save & Close.


You can grant permission for Remerge to configure the tracking link for you and map your in-app events so that they can receive the data. 

To allow Remerge configuration and tracking link extraction, activate the Allow Integration Parameter Configuration toggle.

To allow Remerge to map in-app events to their servers, activate the Allow In-App Events Configuration toggle.

When the setup is complete click on App Settings on the left side of the screen.

Then switch the attribution toggle from off to on.


For further information please refer to Remerge's documentation.

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