Attributing app installs to non-mobile app ads from Facebook


Advertisers create ads on Facebook to serve different objectives, including brand awareness, website conversions and more. However, the influence of seeing or clicking these ads may indirectly lead to a mobile app install. 

AppsFlyer can attribute mobile app installs back to any type of ad on Facebook, helping advertisers understand the full impact of their marketing efforts.

Please note that "Clicks" that appear in the dashboard for non-mobile app ads could refer to any of the following; likes, comments, shares, video plays or link clicks.

Attributing Mobile App Installs

To attribute mobile app installs to any ad type, follow these steps:

  1. Go to your Facebook advertiser account and select Ads Manager, or follow this link:
  2. Click Create Campaign
  3. Select an objective other than default objectives for mobile apps, such as:
    • App Installs
    • Traffic or Conversions (used for App Engagement campaigns)
  4. Continue to set up an Ad Set and Advert as usual.
  5. On the Adverts tab make sure to associate your app under Mobile App Events Recording.


Once this has been configured, you can see mobile app installs resulting from these ads in both the Facebook and AppsFlyer dashboards in real-time.

Was this article helpful?