Tracking App Installs on Facebook from Non-Mobile App Ads

Advertisers create ads on Facebook to serve different objectives, including brand awareness, website conversions and more. However, the influence of seeing or clicking these ads may indirectly lead to a mobile app install.

AppsFlyer can attribute mobile app installs back to any type of ad on Facebook, helping advertisers understand the full impact of their marketing efforts.

To track mobile app installs for any ad type, follow these steps:

  1. Go to your Facebook advertiser account and select Power Editor or follow this link (https://business.facebook.com/ads/manage/powereditor/)
  2. Click Create Campaign with any objective other than App Install and App Engagement
  3. Continue to set up an Ad Set and Advert as usual.
  4. On the Adverts tab make sure to associate your app under Mobile App Events Tracking.

Mobile_App_Events_Tracking.png

Once this has been configured, you can see mobile app installs resulting from these ads in both the Facebook and AppsFlyer dashboards in real-time.

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