By enabling allow transparency, advertisers are able to view all traffic data for the app that the agency is promoting. The default is disabled meaning advertisers do not have visibility of the media source.
The agency transparency setting affects both historical and future data. Meaning that when enabled the advertiser can sell everything. The opposite is also true, if transparency is disabled the advertiser can see neither historical data nor future data.
Note: Transparency does not effect Facebook and Twitter data which is always transparent.
To enable transparency, follow these steps:
1. In Apps Flyer, Go to App Settings.
2. Enable Allow Transparency.
Only the account admins of agencies are able to change the transparency setting.