How to Configure a Campaign with Bytedance (Toutiao) Ads

Set Up Campaign

Once you have registered your app with AppsFlyer, you must set-up a campaign in the dashboard.

To do this, click the app that you want to advertise or select Overview from the drop-down menu.


Configure Integrated Partner

Click Integrated Partners on the left side of the screen


Select Bytedance

In the Integrated Partners page, select Bytedance as the media source.

Enter Bytedance in the search box or click the Tag China Domestic Ad Network and then scroll down to find Bytedance.


Generate the Tracking URL

  • Click the Bytedance logo to open the Configuration window.
  • Setup click-through tracking Ads
  • Copy the Tracking Link and paste into the Bytedance Ads Platform.


On the Bytedance Ads dashboard, add your ad tracking URLs in two different places, as follows.

Page 1:


Page 2:


Setup View-Through attribution ads.

View-Through Attribution is enabled by default.  If you approve the promoting effect of Bytedance Ads’ impression, copy the view-through Tracking Link and paste it into the Bytedance Ads Platform.

If you do not want to enable the View-Through attribution, uncheck the Enable View-Through attribution box and click Save&Close.


If you want to promote your Android Apps with Bytedance Ads, it asks you to provide the Android apk with AppsFlyer's SDK to Bytedance and then send the IMEI to the AppsFlyer SDK according to this article AppsFlyer SDK Integration - Android. Google Play service is blocked in China, IMEI is the most popular android Device ID for ads tracking.


Was this article helpful?
0 out of 0 found this helpful