How to Configure a Campaign with Baidu App Ads

Baidu App Ads (baitong.baidu.com) is one of the biggest App promotion and distribution platforms in China's domestic market, integrating the mobile traffic of App Stores (Baidu Mobile Assistant, Android Market, 91 Mobile Assistant,etc.), Baidu Mobile Search, Super App, Baidu Affiliates.

Prerequisite

If you want to promote your Android Apps with Baidu App Ads, you are requested to upload the android apk with the AppsFlyer SDK to Baidu App Developer Platform, and then send the IMEI to AppsFlyer SDK according to this article AppsFlyer SDK Integration - Android. Google Play service is blocked in China, IMEI is the most popular android device id for ads tracking.

To configure a campaign with Baidu App Ads, follow the steps below:

Set Up Campaign

Once you have registered your app with AppsFlyer, you must set up a campaign in the dashboard.

To do this, click the app that you want to advertise or select Overview from the drop-down menu.

Dashboard_Screen.png

Configure Integrated Partner

Click Integrated Partners on the left side of the screen.

Integrated_Partner.png

Select Baidu App Ads

In the Integrated Partners page, select Baidu App Ads as the media source.

Enter Baidu App Ads the search box.

Baidu_1.png

Generate the Tracking URL

Click on the Baidu App Ads logo to open the  configuration page and copy the Tracking Link.  

Baidu_2.png

Set up your Baidu App Ads campaign with AppsFlyer Tracking Link

At Baidu App Ads Platform, it’s different to configure AppsFlyer tracking links for Android and iOS App ads. In summary,

Android App

APK Type

Channel

Ad Tracking Setting

Non-Game App

App Stores, Ad Network, Mobile Search

Send the Tracking Link to Baidu Account Manager

Joint-Operation Game  

App Stores

Non Joint-Operation Game

App Stores


iOS App

APK Type

Channel

Ad Tracking Setting

iTunes App

91 iOS App Store,etc

Enter the tracking link in the specific box at configuration page(as the following screenshot)

*Screenshot from Baidu's App Ads Platform

Baidu_3.png

Appendix

1.The Traffic in Baidu App Ads ( CPD resources support AppsFlyer tracking):

Pricing Model

Channel

Description

CPD

(cost per download)

App Stores

Baidu App Store, 91 App Store, iOS APK stores,etc

Ad Network

Super app,  Baidu Affiliates

Mobile Search

Mobile search traffic


2.You can click Request introduction button at AppsFlyer- Baidu App Ads configuration window to get contact information.

Baidu_4.png

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