Agency Configuration for Apple Search Ads

Introduction

Advertisers can allow agencies to run campaigns on their behalf using Apple Search Ads. 

Both advertisers and agencies must actively configure the system, as described below.

Prerequisite Advertiser Actions

To grant access to the agency, follow the instructions here.

Advertiser Enables Attribution for Apple Search Ads

The advertiser enables attribution for Apple Search Ads.

1.  Click Integrated Partners from the left sidebar

Integrated_Partners_ws.png

2.  Enter Apple Search Ads in the search field
3.  Click on the logo of Apple Search Ads to open the configuration page

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Configuring Apple Search Ads

Follow the steps below to configure Apple Search Ads.

Integration Parameters

The Apple Search Ads Configuration Window Opens

1.  In the Integration Parameters tab, check the Enable Attribution check box

2. For Apple Search Ads Retargeting toggle to ON.

3. Enter the name of the Campaign Group

4. Click Save & Close 

Agency Actions

The agency logs into the AppsFlyer dashboard and selects the specific app they want to promote on Apple Search Ads.

1.  Click Integrated Partners from the left sidebar

Integrated_Partner_-_agency.png

2.  Enter Apple Search Ads in the search field
3.  Click the logo of Apple Search Ads to open the configuration page
4.  Select the Enable Attribution check box

5. Enter the the agency's Apple Search Ads Campaign Group Name.

Cost

1.  In the Cost tab select Enable Cost.

2.  Upload the valid PEM and KEY file.

3.  Click Save & Close.

 Note

Agencies must enable cost on their dashboard and upload the certificates on their side to sync costs with AppsFlyer.

The below screenshot shows Apple Search Ads with the Campaign Group name highlighted in green.

Please ensure that both boxes highlighted in green show the same campaign group name. Otherwise the install data goes directly to the advertiser. For this DO NOT change your campaign group name manually as seen above.
AppsFlyer also recommends your Campaign group to NOT include special characters or white spaces.

6. Click Save & Close 

 Important!

  • Agency campaigns must be run from a separate Apple Search Ads account to that of the advertiser.
  • If the advertiser has disabled attribution for Apple Search Ads but the attribution is enabled by the agency, attribution for this app, including from the agency campaigns, will not work.
  • Special characters and spaces should not be used for the group name.
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