Agency Configuration for Apple Search Ads

Advertisers can allow agencies to run campaigns on their behalf using Apple Search Ads. 

Both advertisers and agencies must actively configure the system, as described below.

Prerequisite Advertiser Actions

To grant access to the agency, follow the instructions here.

Advertiser Enables Attribution for Apple Search Ads

The advertiser enables attribution for Apple Search Ads.

1.  Click Integrated Partners from the left sidebar

2.  Enter Apple Search Ads in the search field
3.  Click on the logo of Apple Search Ads to open the configuration page
4.  Check the Enable Attribution check box

ASA_Re-Targeting.png

5. Click Save & Close 

Agency Actions

The agency logs into the AppsFlyer dashboard and selects the specific app they want to promote on Apple Search Ads.

1.  Click Integrated Partners from the left sidebar

Integrated_Partner_-_agency.png

2.  Enter Apple Search Ads in the search field
3.  Click the logo of Apple Search Ads to open the configuration page
4.  Select the Enable Attribution check box

ASA_Agency_new_1.png

5. Enter the the agency's Apple Search Ads Campaign Group Name.

The below screenshot shows Apple Search Ads with the Campaign Group name highlighted in green.

ASA_Agency_new_2.png

(Please ensure that your Campaign group does NOT include special characters and spaces should not be used for the group name.)

6. Click Save & Close 

IMPORTANT NOTES

  • Agency campaigns must be run from a separate Apple Search Ads account to that of the advertiser.
  • If the advertiser has disabled attribution for Apple Search Ads but the attribution is enabled by the agency, attribution for this app, including from the agency campaigns, will not work.
  • Special characters and spaces should not be used for the group name.

 

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