How to Configure a Campaign with Netease Ads

  • Advertisers


Netease, one of AppsFlyer's integrated partners, is leading advertisement service provider in the Chinese market.

To configure your campaigns with Netease, follow the steps below.

Setting Up Netease

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "Netease" in the search field and click on its logo to open Netease's configuration window.

Netease's configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup.

For a detailed description of the Partner Configuration Window Header, click here.


  • The General Settings step in the Integration tab is mandatory for all partners
  • All the rest of the steps are either descriptive or optional

Integration Tab

The integration with Netease Ads only support the install event in the default postback.

Default Postbacks


Tracking Link Tab

In this tab, you can create the tracking links you want to send to Netease for tracking Netease's campaigns, ad sets or even single ads. Note that AppsFlyer DOES NOT save your generated partner's tracking links.

This tab is divided into different sections:

Tracking Link Parameters

In this section, select which parameters you want to add to the tracking link.

Adding parameters to the tracking link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the tracking link can be edited by adding them and their new values here.

  • Campaign - add it to compare different campaigns running with Netease.
    Tracking link parameter: c
  • Adset - set ad set names to compare different ad sets within specific Netease campaigns.
    Tracking link parameter: af_adset
  • Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Netease.
    Tracking link parameter: af_ad
  • Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
    Tracking link parameters: af_siteid and af_sub_siteid
  • Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
    Tracking link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5


Add any other parameter to the tracking link simply by typing it in a new parameter box. For more information about AppsFlyer's Tracking Link Structure and Parameters.

Click-Through Attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to Netease.

Tracking link parameter: af_click_lookback

More details about the click lookback window here.


Click Tracking Link

This is the tracking link that contains all the setup information you have set for it. Send it to Netease to be activated when leads click on a corresponding ad.

Data Enrichment Tab

The integration with this partner doesn't support Data Enrichment



Permissions Tab

No permission configuration is available for this partner.


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