How to Configure a Campaign with MoEngage

Introduction

MoEngage, one of AppsFlyer's integrated partners, is an Intelligent Marketing Cloud, built for the Mobile-first world.

To configure your campaigns with MoEngage, follow the steps below.

Setting Up MoEngage 

Go to the dashboard of your app and click on Integrated Partners on the left bar.

Integrated_Partners_link.png

Enter "MoEngage" in the search field and click on its logo to open MoEngage's configuration window.

MoEngage's configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.

Integration Tab 

The Integration Tab is divided into different sections as described below. 

 Note

As an ALL-Installs network, MoEngage prefers to receive postbacks for all new installs of your app from ANY source, including organic. It is recommended to select Events attributed to any partner to send all install postbacks to MoEngage. 

General Settings 

MoEngage connects with AppsFlyer via a unique App ID and App Key. If you don't already have the App ID and App Key you must obtain the first to continue with the integration:

To obtain the APP_ID, login to your MoEngage account, click on Settings in the left menu and select App Settings, here we show the APP ID of your app.

To obtain the APP_KEY, go to Settings > Analytics under your MoEngage account.

Under Acquisition Settings, turn on Acquisition Tracking, and select AppsFlyer from the dropdown list. By default, this generates an App Key.

moengage-app-key.png

 

Default Postbacks

AppsFlyer can send automatic postbacks to MoEngage following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks. 

moengage-default-postbacks.png

Select Events attributed to any partner or organic to have your entire user base available to be reported to MoEngage.

Tracking Link Tab 

Tracking Link is not supported in the integration with this partner.

Data Enrichment Tab

Data Enrichment is not supported in the integration with this partner. 

Permissions Tab

Permission configuration is not supported in the integration with this partner.

 

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