DoubleClick Bid Manager is a Google owned demand-side-platform (DSP) providing trading desks, agencies, and advertisers with greater transparency and performance in global display media buying across ad exchanges.
NOTE: AppsFlyer Tracking URLs can be used for DBM campaigns and no installs are registered against them. AppsFlyer uses the DoubleClick S2S API.
The system works exactly as a self-serve attribution, similar to AppsFlyer's integration with Google AdWords.
For details of how to configure DoubleClick Bid Manager, refer to the DoubleClick section of the article here.