DoubleClick Integration Guide

To set-up a campaign and enable the integration between DoubleClick and AppsFlyer, follow these steps:

1. Click Integrated Partners on the left side of the screen.

 

2. In the Integrated Partners page, select DoubleClick as the partner, either by scrolling down the page to DoubleClick or entering DoubleClick in the search filter. 

3. Click the DoubleClick logo to open the DoubleClick Configuration window.

Doubleclick_new_1a.png  

4. Disregard the campaign field as this is only relevant for DoubleClick Campaign Manager.

5.  Set the Click-Through lookback period by moving the slider according to your preference. DoubleClick's default lookback click-through window is 30 days.  To minimize discrepancies, it is recommended to use this time period.

6.  Define the Integration Parameters

  • token is an advertiser-specific alphanumeric string that must be transferred with each server request to DBM
  • src is the advertiser ID that is the source of the Floodlight activity.
  • NOTE: For DBM clients, this is the src= parameter in the floodlight tag you export from the ‘Pixel’ setup screen, not the DBM advertiser ID Added clarification for DBM clients
  • cat is the activity tag string, used by Floodlight servers to identify the activity group to which the activity belongs
  • type is the group tag string, it identifies the activity group with which the Floodlight activity is associated

    For details on What is Floodlight, click here.

7. Select Enable to activate View-Through attribution.

8. Align attribution windows between platforms.

9.  Copy both the Tracking Link and the View-Through Tracking Link and paste them into the designated place in DoubleClick's configuration page.

10. Click Save & Close

NOTE: AppsFlyer does not use the click data when attributing installs to DoubleClick.

Re-Targeting

To track running re-targeting campaigns on DoubleClick:

1.  Toggle DoubleClick Retargeting to ON.

2017-06-28_17_34_29-DoubleClick_Configuration_Instructions.png

If you do not have any active DoubleClick re-targeting campaigns, it is recommended to toggle this button OFF.

2.  Define the scr, type, token and cat parameters specific to your re-targeting campaigns. 

NOTE:  Since AppsFlyer has server-to-server integration with DoubleClick, the is_retargeting=true parameter does not appear in the tracking link and there is no need to copy it.

Configure Integration Parameters

1.  Set the Click Attribution lookback period by moving the slider according to your preference. DoubleClick's default lookback click-through window is 30 days.  To minimize discrepancies, it is recommended to use this time period.

2.  Define the Integration Parameters, taken from your DoubleClick account.

  • token is an advertiser-specific alphanumeric string that must be transferred with each server request to DBM
  • src is the advertiser ID that is the source of the Floodlight activity.

    NOTE
    : For DBM clients, this is the src= parameter in the floodlight tag you export from the ‘Pixel’ setup screen, not the DBM advertiser ID Added clarification for DBM clients
  • cat is the activity tag string, used by Floodlight servers to identify the activity group to which the activity belongs
  • type is the group tag string, it identifies the activity group with which the Floodlight activity is associated

3.  Check the Enable View-Through attribution box to activate View-Through attribution.

4.  Set the View-Through lookback period by moving its slider according to your lookback time preference.  DoubleClick's default view-through lookback window is 14 days. To minimize discrepancies, it is recommended to use seven days (the maximum available) on AppsFlyer.

5.  Copy both the Tracking Link and the View-Through Tracking Link and paste them into the designated places in DoubleClick's configuration page.

6.  Click Save & Close

NOTE: AppsFlyer is not using the click data when attributing installs to DoubleClick.

Configure In-App Events

1. Choose sending either only DoubleClick attributed installs’ in-app events or All in-app events.

DoubleClick_in-app_Events_new.png

2. Click +Click to add in app event mapping and map the events you want to send DoubleClick and complete the DoubleClick Parameters field.

DoubleClick_in-app_Events_new_1.png

3.  Click Save & Close.

Configure Permissions

You can grant permission for DoubleClick to configure the tracking link for you and map your in-app events so that they can receive the data. 

1. To allow DoubleClick configuration and tracking link extraction, activate the Allow Integration Parameter Configuration toggle.

2. To allow DoubleClick to map in-app events to their servers, activate the Allow In-App Events Configuration toggle.

3. To allow DoubleClick to to see retention reports, activate the Retention toggle.

DoubleClick_Permissions.png 

4.  Click Save & Close.

 

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