Google marketing platform (DoubleClick) integration guide (CM, DV360, agency)

Introduction

The purpose of this article is to explain how to integrate AppsFlyer with Google Marketing Platform.

Google Marketing Platform (DoubleClick) is made up of CM (Double Click Campaign Manager) and DV360 (DoubleClick Bid Manager).

What is CM?

CM stands for Campaign Manager. This is a Google 3rd-party ad server service. It enables mobile marketers to plan, execute and measure their display campaigns through DoubleClick.

What is DV360?

DV360 stands for Display and Video 360. This is a Google-owned demand-side-platform (DSP) providing trading desks, agencies, and advertisers with greater transparency and performance in global display media buying across ad exchanges.

How does it work?

Google Marketing Platform allows you to create something called Floodlights/Conversions. Floodlight is just another name for conversion. You create a floodlight for either install or post-install events (such as subscription or purchase) in order to integrate Google Marketing Platform and AppsFlyer for conversion measurement.

Google Marketing Platform integration scenarios

See the following table for integration scenarios with Google Marketing Platforms.

Integration Integration type Requirements
DV360  Integrating DV360 with AppsFlyer 
  • Retrieve Floodlight values from DV per conversion. 
  • Integrate Google Marketing Platform in AppsFlyer.
CM + DV Buying DV360 traffic through CM
  • Retrieve Floodlight values from DV per conversion. 
  • Integrate Google Marketing Platform in AppsFlyer.
CM + another media source which is not DV360 Buying traffic from media sources and funneling this traffic to CM.
  • Retrieve Floodlight values from DV per conversion. 
  • Integrate Google Marketing Platform in AppsFlyer.
  • Retrieve CM measurement link.
  • Retrieve AppsFlyer measurement link - could be a integrated media source link or a custom link.
  • Append AppsFlyer link to CM link.
  • Give the combined link to the media source.

 

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