At a glance: Learn about agency data to understand its impact on how your data is presented in AppsFlyer.
About agency data
When working with agencies, you can view the traffic they generated in AppsFlyer dashboards and reports. This means their media sources are disclosed.
Viewing agency traffic in reports
To view agency traffic in raw data reports:
- In AppsFlyer, from the side menu, select Report > Raw Data Export.
- Click Create report.
- Select a report that includes media source attribution.
- Click Create.
To view aggregated data reports:
- In AppsFlyer, from the side menu, select Report > Aggregated Data Export.
- Download a report that includes media source attribution.
Viewing agency traffic in the Overview dashboard
To see traffic from agencies:
- In AppsFlyer, from the side menu, select Analyze > Overview.
- Select the Agency filter. The list of agencies you work with is displayed.
- Select the agencies whose traffic you want to view.
The dashboard displays media sources used by agencies.
Note: Using the Group By filter, you can group the data by agency too. Selecting multiple agencies in the agency filter and grouping by agency, you can compare in your dashboard the performance of the different agencies with whom you are running campaigns.
Viewing agency traffic in the Retention dashboard
To see traffic from agencies:
- In AppsFlyer, from the side menu, select Analyze > Retention.
- Select the Agency filter.
The Group By filter allows you to group data by agency and media source to reflect the agency traffic.