At a glance: Learn about agency data transparency to understand its impact on how your data is presented in AppsFlyer.
Agency transparency in reports
Agencies work with advertisers in either a transparent or non-transparent manner. Aggregate and raw data reports populate the agency and media source fields as detailed in the table.
| Attributed by | Agency type | Agency/PMF (af_prt) field | Media source (pid) field |
|---|---|---|---|
| AppsFlyer | Transparent | Agency name | Actual media source used by the agency |
| AppsFlyer | Non-transparent | Agency name |
|
| SKAdNetwork | Both. Transparent and non-transparent | Not Applicable |
For SKAdNetwork reports and dashboard: The actual media source used by the agency. |
Changing from transparent to non-transparent
- Agency data transparency toggle is on by default, which means that advertisers can then view the details of traffic generated by an agency. However, Meta and Twitter traffic, as well as SKAdNetwork traffic and data from usage reports, are always transparent.
- When agency transparency is enabled, you are able to view both historical and current data.
- To disable data transparency, go to App settings and turn off Allow transparency.
Viewing transparent agency traffic in the Overview dashboard
To see traffic from transparent agencies:
-
Go to Dashboard > Overview
-
Select the Agency filter.
The list of agencies you work with is displayed. Transparent agencies are marked accordingly.
- Select the agencies whose traffic you want to view.
The dashboard displays media sources used by transparent agencies.
Note: Using the Group By filter, you can group the data by agency too. Selecting multiple agencies in the agency filter and grouping by agency, you can compare in your dashboard the performance of the different agencies with whom you are running campaigns.
Agency transparency in the retention dashboard
The Group By filter allows you to group data by agency and media source to reflect the transparent agency traffic.
