Agency data transparency for advertisers

At a glance: By default, traffic data of agency run campaigns is not transparent to advertisers. 

Agency transparency in reports 

AppsFlyer enables agencies to work with advertisers in both a transparent and non-transparent manner.  

Both Aggregated and Raw Data Reports display the data traffic sources of the transparent agency.

  • Transparent agencies: the Agency/PMD (af_prt) column contains the name of the agency, while the Media Source (pid) column contains the name of the media source used by the transparent agency.
  • Non-transparent agencies: Agency/PMD column contains the name of the agency, and Media Source column remains empty. In Data Locker, both columns contain the agency name.

Cohort reports: Transparency is currently not supported. Media source agency data is shown as not transparent for both transparent and non-transparent agencies.

Agencies can enable agency transparency, which means that advertisers can then view the details of traffic generated by an agency. If you require transparency, the agency should enable it, using these instructions.

Once agency transparency is enabled, you are able to view both historical and current data.

Viewing transparent agency traffic in the dashboard

To see traffic from transparent agencies:

  1. Go to DashboardOverview, in the top-right corner, click Advanced Filter advanced_button.png.
    The Advanced Filter window opens. 


  2. Click Agency.
    The list of agencies you work with is displayed. Transparent agencies are marked accordingly. 


  3. Select the agencies whose traffic you want to view.

The screenshot below shows the media sources used by transparent agencies.


Using the Group By filter, you can group the data by agency too. Selecting multiple agencies in the agency filter and grouping by agency, you can compare in your dashboard the performance of the different agencies with whom you are running campaigns. 

Agency transparency in the retention dashboard

The Group By filter allows you to group data by agency and media source to reflect the transparent agency traffic.


Data Locker and API

Where agency transparency is enabled, data that you get using API or Data Locker includes the transparent agency data. 

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