Live Alerts

AppsFlyer Live Alerts allow advertisers to be proactive in their marketing efforts. By setting powerful alerts and monitors on your traffic, you can receive the actionable information at the moment it becomes relevant.

Monitor a wide range of KPIs by either setting absolute thresholds or relative thresholds.  Live Alerts can be set-up through various channels, which currently include email and Slack.

Accessing Live Alerts

Click Live Alerts in the left-hand navigation menu:


If you have no alerts set yet, the following window is presented to you.


Adding a New Alert

To create a new alert, follow these steps:

1.  Click Add Alert in the Live Alerts window.


The Add/Edit Alert window opens:


2.  Provide a name for the new alert.  This is a required field.


3.  Select the app you want to monitor.


4.  Set the alert’s priority level to High, Medium or Low.


5.  Set the alert to monitor a combination of Dimensions and KPIs as detailed below:

  • Media Source
  • Campaign
  • Ad Set
  • Ad
  • Geo
  • Site ID


Each of the above dimensions can be filtered to monitor a specific value (e.g. Specific Media Source or Campaign).  Business package users and above can also set a single monitor for any value of a specific dimension. (e.g. Alert for any Media Source with specific KPI behaviors).

6.  Once you have completed the configuration of your new alert, click Save Alert.


  • Installs
  • Clicks
  • Impressions
  • Conversion Rate
  • Cost
  • Average eCPI


Active Fraud Insights customers also have access to specific fraud related KPIs:

  • New Device Installs Rate
  • LAT Device Installs Rate
  • Suspicious Device Installs Rate
  • Clean Device Installs Rate
  • Click Flooding - Up to 5 Minutes
  • Click Flooding - Over 60 Minutes
  • Install Hijacking - Up to 10 Seconds

Alert Rules

Once a specific KPI is selected, a rule to monitor this KPI is applied.  Currently, the following rules are supported:

  • Aggregate Rules: Greater than or Less than (over a certain period of time).
  • Relative Rules: Increased by or Decreased by (compared to a certain time in the past)



To trigger an alert, you must define a threshold that the KPI must cross.  For aggregate rules, this would be the absolute amount that must be exceeded (e.g. Alert if Installs are Greater Than 1000).  

For relative rules this would be the percent by which the KPI needs to change (e.g. Installs decreased by 25% compared to same day last week).  See the Time Frame Comparison section for more information regarding to possible comparison options.

Time Frame Comparison

As mentioned above alert rules can be configured to compare the current KPI value over specific times. Aggregate rules can be monitored over the following time frames:

  • Last week, 72 hours, 24 hours, 3 hours.

Relative rules can be monitored compared to:

  • Same day last week
  • Last week
  • Last 72 hours
  • Last 24 hours

Minimum Sample Size

To reduce the chance of alerts on dimensions with low traffic, a minimum sample size can be configured so that only traffic that exceeds this sample size is taken into account. The sample data taken into account is dependent on the selected KPI. 
For example, Installs Minimum Sample is Installs and Conversion Rate Minimum Sample is Clicks.

Alerting Channels

Alerts can be configured to be sent to you through various channels: Email, Slack, or the AppsFlyer Mobile App. An alert can be configured to be sent via multiple channels. To add an alert channel click Add Channel and select a channel from the drop down.


  • Adding an Email Alert
  1. Select Email from the Add Channel drop down.
  2. To receive an alert by email, type any email into the text entry.  By default the current user’s email is displayed.  

    The entry auto-completes any other of the account’s team members for easy access.

  3. If you want to enter any external email, simply enter it and click Add Email Address from the drop down menu.


  4. To test if the alert channel has been set up correctly, choose Test Alert from the dropdown on the right. This immediately sends a sample email of an alert to indicate that the channel can receive the alert emails, as expected.



  • Adding a Slack Alert
  1. Select Slack from the Add Channel drop down.  If this is the first time you’re adding a Slack alert integration, click Add to Slack:

  2. This opens up a new window in which you can select to which Slack channel to receive the alerts:


  3. Click Authorize to complete the set up.  

  4. Multiple slack channels can be set up to receive alerts.  Simply select Add Slack Channel and repeat the process above.


  5. To test that the Slack alert channel has been set up correctly, click Send Test from the drop down on the right.  This immediately sends a sample Slack alert to the selected channels.

Alerts Management Screen

After alerts have been configured, they appear in the main Live Alerts screen.

Alerts appear in a table detailing information about the alert.  

The Last Triggered column indicates when the alert’s KPI exceeded the defined value.  

In addition, alerts can be switched off directly from the table by toggling the switch in the Status column.  To edit an alert, click the alert’s name in the table.


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