Live alerts

  • Advertisers
  • Agencies



AppsFlyer Live Alerts allow advertisers to be proactive in their marketing efforts. By setting powerful alerts and monitors on your traffic, you can receive the actionable information at the moment it becomes relevant.

Monitor a wide range of KPIs by either setting absolute thresholds or relative thresholds. Live Alerts can be set-up through notification channels, which currently include email and Slack.

Accessing live alerts

Click Live Alerts in the left-hand navigation menu:

If you have no alerts set yet, the following window is presented to you.

Adding a new alert

To create a new alert, follow these steps:

1. Click Add Alert in the Live Alerts window.

The Add/Edit Alert window opens:

2. Provide a name for the new alert. This is a required field.

3. Select the app you want to monitor.

4. Set the alert’s priority level to High, Medium or Low.


5. Set the alert to monitor a combination of Dimensions and KPIs as detailed below:

  • All App Traffic
  • Media Source
  • Campaign
  • Ad Set
  • Ad
  • Geo
  • Site ID

Each of the above dimensions can be filtered to monitor a specific value (e.g. Specific Media Source or Campaign). Business package users and above can also set a single monitor for any value of a specific dimension. (e.g. Alert for any Media Source with specific KPI behaviors). Select All App Traffic to view all of the traffic from all media sources.

6. Once you have completed the configuration of your new alert, click Save Alert.


  • Installs
  • Clicks
  • Impressions
  • Conversion Rate
  • Cost
  • Average eCPI

Protect360 customers also have access to specific fraud related KPIs:

  • New Device Installs Rate
  • LAT Device Installs Rate
  • Suspicious Device Installs Rate
  • Clean Device Installs Rate
  • Click Flooding - Up to 5 Minutes
  • Click Flooding - Over 60 Minutes
  • Install Hijacking - Up to 10 Seconds

Alert rules

Once a specific KPI is selected, a rule to monitor this KPI is applied. Currently, the following rules are supported:

  • Aggregate Rules: Greater than or Less than (over a certain period of time).
  • Relative Rules: Increased by or Decreased by (compared to a certain time in the past)


To trigger an alert, you must define a threshold that the KPI must cross. For aggregate rules, this would be the absolute amount that must be exceeded (e.g. Alert if Installs are Greater Than 1000).

For relative rules this would be the percent by which the KPI needs to change (e.g. Installs decreased by 25% compared to same day last week). See the Time Frame Comparison section for more information regarding to possible comparison options.

Time frame comparison

As mentioned above alert rules can be configured to compare the current KPI value over specific times. Aggregate rules can be monitored over the following time frames:

  • Last week, 72 hours, 24 hours, 3 hours.

Relative rules can be monitored compared to:

  • Same day last week
  • Last week
  • Last 72 hours
  • Last 24 hours

Minimum Sample Size

To reduce the chance of alerts on dimensions with low traffic, a minimum sample size can be configured so that only traffic that exceeds this sample size is taken into account. The sample data taken into account is dependent on the selected KPI.
For example, Installs Minimum Sample is Installs and Conversion Rate Minimum Sample is Clicks.

Alerts Notification Channels

Alerts can be configured to be sent to you through multiple various channels: Email, Slack, or the AppsFlyer Mobile App.

To add an alert notification channel click Add Channel and select a channel from the drop down.

Adding an Email Alert
  1. Select Email from the Add Channel drop down.
  2. To receive an alert by email, type any email into the text entry. By default the current user’s email is displayed.

    The entry auto-completes any other of the account’s team members for easy access.

  3. If you want to enter any external email, simply enter it and click Add Email Address from the drop down menu.

  4. To test if the alert channel has been set up correctly, choose Test Alert from the dropdown on the right. This immediately sends a sample email of an alert to indicate that the channel can receive the alert emails, as expected.


Adding a Slack Alert
  1. Select Slack from the Add Channel drop down. If this is the first time you’re adding a Slack alert integration, click Add to Slack:

  2. This opens up a new window in which you can select to which Slack channel to receive the alerts:

  3. Click Authorize to complete the set up.

  4. Multiple slack channels can be set up to receive alerts. Simply select Add Slack Channel and repeat the process above.

  5. To test that the Slack alert channel has been set up correctly, click Send Test from the drop down on the right. This immediately sends a sample Slack alert to the selected channels.

AppsFlyer Mobile App
To receive alerts via push notifications to the mobile app, select AppsFlyer Mobile App from the Add Channel drop down:

Once the channel is added, your email is listed in the entry. Live Alerts push notifications are sent to all devices logged in with the email listed. Push notifications can also be configured for other team members by entering their emails. However, push notifications cannot be configured for external emails..

To test the Mobile App channel integration, select Send Test from the drop-down on the right:

This sends a test push notification alert with sample data to the devices configured.

For more information on the AppsFlyer Mobile App, click here.

Alerts Management Screen

The main Live Alerts screen has a table containing information about all the defined alerts. For each alert the table shows the assigned priority, the name of the alert and app, the last time the alert was triggered after exceeding the KPI's threshold (Last Triggered column), the notification channels, and the status of the alert. The status can be directly toggled to active or inactive from the table.

Searching for Alerts

Use the Search Alerts field to search for and filter alerts matching the text entered. Search can be performed on the following subjects:
  • Priority
  • Alert Name
  • App Name
  • Last Triggered Date

Updating Alerts Configuration

To edit existing alerts' details, click the Alert Name value in the table.

Alerts can be toggled to active or inactive status directly on the table by toggling the switch in the Status column.

Hover over "..." value of the Actions column to reveal the available alert actions.

From here you can delete alerts or duplicate alerts, which is a quick and easy method to create similar alerts.


  • When are alerts sent?
    Alerts are checked daily and then get sent at 07:00 according to the defined app's time zone.
  • What about fraud related alerts?
    Protect360 Advanced Detection KPIs are checked as soon as the data is available, around 10:00 AM UTC. Related alerts are sent immediately afterwards.
  • How many alerts can be defined?
    This depends on the service package of the account.
    Standard and basic (Pay per use) packages entitle 5 alerts per account.
    Business package and above can create up to 100 alerts per account.
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