Apple Search Ads Marketing Partner Configuration

Introduction

Advertisers and agencies can work with Apple Search Ads Marketing Partners to report and optimize campaigns on Apple Search Ads. When configured, AppsFlyer sends postbacks to the configured Apple Search Ads Marketing Partner.

Enabling Sending Postbacks to Apple Search Ads Marketing Partners

1. Advertiser/Agency Enables Attribution for Apple Search Ads.

Advertisers can follow the instructions here on how to enable attribution for Apple Search Ads.

Agencies can follow the instructions here on how to enable attribution for Apple Search Ads.

2. Configure the Apple Search Ads Marketing Partner configuration.

2.1 Click Integrated Partners on the left sidebar

2.2 Enter the name of the Apple Search Ads Marketing Partner you want to work with in the search box

2.3  Click the logo of the selected partner.

3. Enter the name of the Apple Search Ads Campaign Group

Apple_SA_Bidalgo.png

3.1 Copy the Campaign Group name highlighted below in green on the Apple Search Ads UI and paste it on the AppsFlyer Apple Search Ads Campaign Group parameter as shown in the screenshot above. 

NOTE: If the Campaign Group name has the same ID as the Apple Search Ads account (appearing in the upper right-hand corner), use the Account Name (also in the upper right corner) and not the Campaign Group name.

4. In-App Events Configuration

4.1 Select sending 'Only [marketing partner name] - Apple Search Ads Marketing Partner attributed installs’ in-app events.

4.2 Click +Click to add in app event mapping and map the events you want to send to the Apple Search Ads Marketing Partner.

If the event has a monetary value, such as purchase, select Send Value to send the value to the Apple Search Ads Marketing Partner.

Apple_SA_Bidalgo_2.png

4.3 Click Save & Close.

IMPORTANT NOTE

  • If the advertiser or the agency has disabled attribution for Apple Search Ads, attribution for this app, including sending the postbacks to Apple Search Ads Marketing Partner campaigns, will not work.
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