How to Configure a Campaign with Sina Weibo Ads

If you want to promote your Android Apps with Sina Weibo Ads, you are required to send the IMEI to AppsFlyer SDK according to the explanation in AppsFlyer SDK Integration - Android. Google Play service is blocked in China, IMEI is the most popular android Device ID for ad tracking.

Configuring a Campaign with Weibo Ads

To configure a campaign with Weibo Ads, follow the steps below:

1.  Acquire AppsFlyer Tracking Link

Once you have registered your app with AppsFlyer, you must set up up a campaign in the dashboard.

To do this, click the app that you want to advertise or select Overview from the drop-down menu:


Click Integrated Partners on the left side of the screen:


In the Integrated Partners page, select Sina Weibo Ads as the media source:


Click the Sina Weibo Ads logo to open the Configuration window:


Copy the tracking link to use in Sina Weibo ad campaigns.

2.  Paste the Tracking Link in the Promoted Sina Weibo Post

NOTEAccording to Weibo feedback, Post Promotion is the most frequently used ad format by App Advertisers.

Login Sina Weibo Ads ( >> Click  Promotion >> Click Post Promotion


Define campaign name and click Continue:


In the section Ad - Creative, add the tracking link in the body of post.


Submit the post.

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