Spoteffects Integration

  • Advertisers
  • Ad Networks


Spoteffects, one of AppsFlyer's integrated partners, develops and markets the software as a service solution. The solution allows media planners to optimize their TV campaigns for online shops and websites based on immediately generated visits and conversions per ad.

Setting Up Spoteffects

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "Spoteffects" in the search field and click on its logo to open the Spoteffects configuration window.

The Spoteffects configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.

Integration Tab

The Integration Tab is divided into different sections as described below. 

Default Postbacks

AppsFlyer can send automatic postbacks to Spoteffects user installs. Use this section to define sending these postbacks. 


Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Spoteffects or select Off


Due to the Terms and Conditions of the listed media sources, AppsFlyer cannot share user level data from users acquired via Facebook, Twitter, Snapchat, Amazon, Bing, Oath: Ad Platforms and Pinterest with any 3rd party. All installs from these sources are therefore sent as organic.

For more details of sharing data with 3rd parties, click here.

Click Save. 

In-App Event Settings

In this section you can map your AppsFlyer events with Spoteffects via postbacks.

  1. Toggle In-App Event Postbacks to ON
  2. Select the Sending Option for all SDK defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  3. Click Add Event to add an SDK Event to the list
  4. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on Spoteffect's side. 
Obtain the corresponding Event ID from Spoteffect and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event). 

Click Save.

Once you have saved the configuration, AppsFlyer sends the following data to Spoteffects for every organic and non-organic install:

  • Device ID (IDFA / Goggle Advertising ID)
  • Media Source
  • Campaign name

Tracking Link Tab

Tracking Links are not available for Spoteffects.

Data Enrichment Tab

Data Enrichment is not available for Spoteffects.

Permissions Tab

Permissions are not available for Spoteffects.

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