How to Configure a Campaign with UC Toutiao Ads

NOTE:  If you want to promote your Android Apps with UC Toutiao Ads, you must send the IMEI to AppsFlyer SDK according to the instructions in the AppsFlyer SDK Integration - Android. Google Play service is blocked in China, IMEI is the most popular android Device ID for ad tracking.

Configuring the Campaign

To configure a campaign with UC Toutiao Ads, follow the steps below:

1.  Acquire AppsFlyer tracking link to create Conversion rule.

Once you have registered your app with AppsFlyer, you must set up a campaign in the dashboard.

To do this, click the app that you want to advertise or select Overview from the drop-down menu:


2.  Configure Integrated Partner

Click Integrated Partners on the left side of the screen:


3.  Select UC Toutiao Ads

In the Integrated Partners page, select UC Toutiao as the media source.

Enter UC Toutiao in the search box or click the Tag China Domestic Ad Network and then scroll down to find UC Toutiao:


4.  Generate the Tracking URL

Click the UC Toutiao logo to open the Configuration window and acquire the Tracking Link:


5.  Create Conversion at UC Toutiao Ads

Login to UC Toutiao Ads ( and go to Click Promotion Tools >> Click Conversion Tools >> Create Conversion


Enter App related information >> Click Confirm >> Generate 2-dimension code

Android App:


iOS App:


Use Alipay App or Dingding App to scan the 2-dimension code to install your App.  Finish the conversion test and then this conversion status becomes active.

6.  Create Your Ads

Create you ad by going to:  Ad Unit Level >> Bid Setting Section >> Enable the Conversion



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