How to Configure a Campaign with UC Toutiao Ads

  • Advertisers


UC Toutiao Ads, one of AppsFlyer's integrated partners, is one of the China's leading news aggregator apps.

To configure your campaigns with UC Toutiao, follow the steps below.

Setting Up UC Toutiao

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "UC Toutiao" in the search field and click on its logo to open UC Toutiao's configuration window.

UC Toutiao's configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup.


UC Toutiao integration doesn't support Data Enrichment or Permissions.

For a detailed description of the Partner Configuration Window Header, click here.


  • The General Settings step in the Integration tab is mandatory for all partners
  • All the rest of the steps are either descriptive or optional

Integration Tab

The Integration with UC Toutiao supports only the install event for Default Postbacks.


Tracking Link Tab

In this tab, you can create the tracking links you want to send to UC Toutiao for tracking UC Toutiao's campaigns, ad sets or even single ads. Note that AppsFlyer DOES NOT save your generated partner's tracking links.

This tab is divided into different sections:

Tracking Link Parameters

In this section, select which parameters you want to add to the tracking link.

Adding parameters to the tracking link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the tracking link can be edited by adding them and their new values here.

  • Campaign - add it to compare different campaigns running with UC Toutiao.
    Tracking link parameter: c
  • Adset - set ad set names to compare different ad sets within specific UC Toutiao campaigns.
    Tracking link parameter: af_adset
  • Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns UC Toutiao.
    Tracking link parameter: af_ad
  • Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
    Tracking link parameters: af_siteid and af_sub_siteid
  • Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
    Tracking link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5


Add any other parameter to the tracking link simply by typing it in a new parameter box. For more information about AppsFlyer's Tracking Link Structure and Parameters.

Click-Through Attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to UC Toutiao.

Tracking link parameter: af_click_lookback

More details about the click lookback window here.


Click Tracking Link

This is the tracking link that contains all the setup information you have set for it. Send it to UC Toutiao to be activated when leads click on a corresponding ad.

Data Enrichment Tab

Cost integration is not available for this partner.


Permissions Tab

No permission configuration available for this partner.


Create Conversion at UC Toutiao Ads

Login to UC Toutiao Ads ( and go to Click Promotion Tools >> Click Conversion Tools >> Create Conversion


Enter App related information >> Click Confirm >> Generate 2-dimension code

Android App:


iOS App:


Use Alipay App or Dingding App to scan the 2-dimension code to install your App. Finish the conversion test and then this conversion status becomes active.

6. Create Your Ads

Create you ad by going to: Ad Unit Level >> Bid Setting Section >> Enable the Conversion


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