How to Configure a Campaign with Zenna

  • Advertisers

Introduction

Zenna, one of AppsFlyer's integrated partners, provides a performance-based user acquisition solution solely for mobile games.

To configure your campaigns with Zenna, follow the steps below.

Setting Up Zenna

Go to the dashboard of your app and click on Integrated Partners on the left bar.

Integrated_Partners_link.png

Enter "Zenna" in the search field and click on its logo to open Zenna's configuration window.

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Zenna's configuration window includes 3 active tabs: Integration, Attribution link and Permissions. Click on the items below to read about the tabs setup.

For a detailed description of the Partner Configuration Window Header, click here.

 Tip

  • The General Settings step in the Integration tab is mandatory for all partners
  • All the rest of the steps are either descriptive or optional

Integration Tab

Activate Partner

On the first visit, you will need to toggle ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.

Default Postbacks

AppsFlyer can send automatic postbacks to Zenna following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.

zenna-default-postbacks.png

 Note

The option Only events attributed to this partner is the only option with Zenna and is selected by default.

In-App Events Settings

In this section you can map your AppsFlyer events with Zenna via postbacks.

zenna-in-app-events.png

  1. Toggle In-App Event Postbacks to ON
  2. Click Add Event to add an SDK Event to the list
  3. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on Zenna's side.
Obtain the corresponding Event ID from Zenna and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).

Attribution Link Tab

In this tab, you can create the attribution links you want to send to Zenna for attributing Zenna's campaigns, ad sets or even single ads. Note that AppsFlyer DOES NOT save your generated partner's attribution links.

zenna_attribution_link_tab.png

This tab is divided into different sections:

Attribution Link Parameters

In this section, select which parameters you want to add to the attribution link.

Adding parameters to the attribution link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.

  • Campaign - add it to compare different campaigns running with Zenna.
    Attribution link parameter: c
  • Adset - set ad set names to compare different ad sets within specific Zenna campaigns.
    Attribution link parameter: af_adset
  • Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Zenna.
    Attribution link parameter: af_ad
  • Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
    Attribution link parameters: af_siteid and af_sub_siteid
  • Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
    Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5

attribution-link-params.png

Add any other parameter to the attribution link simply by typing it in a new parameter box. For more information about AppsFlyer's Attribution Link Structure and Parameters.

Click-Through Attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to Zenna.

Attribution link parameter: af_click_lookback

More details about the click lookback window here.

zenna-click-through.png

Click Attribution Link

This is the attribution link that contains all the setup information you have set for it. Send it to Zenna to be activated when leads click on a corresponding ad.

Cost Tab

Cost integration is not available for this partner.

Ad Revenue Tab

Ad revenue integration is not available for this partner.

Permissions Tab

In this tab, you can select the permissions to grant Zenna, whether the partner acts as an ad network, agency or even both. Note that even if attribution is disabled for Zenna, the permissions tab is active and you can grant control to Zenna.

ad_network_permissions.png

Use these toggles to give the ad network permissions to handle its own configuration for your app:

Ad Network Permissions

  • Allow to configure integration - permit the partner to setup the integration tab (except in-app event postbacks)
  • Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
  • Allow access to your retention report - only to the partner's own retention data
  • Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser

Learn more about granting ad network permissions.

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