This article covers the steps that must be taken to import conversions from AppsFlyer to Google Ads. This process is essential for tracking any conversions, including installs.
Follow these steps to import conversions to Google Ads:
1. Follow the initial steps in the article here.
2. In the Google Ads UI click the menu icon and then click Conversions:
3. The Conversion Actions window opens.
4. Click the + sign:
5. Select App to track app installs and in-app actions.
6. Select Third-party app analytics.
7. To track installs, you must import first_open and to track all other events select the event that you want to track from the list.
8. Click Import and Continue.
- For events to appear in this list, the event must have occurred at least once after the Link ID has been configured.
- If an event does not appear in the list or if it has been removed, click Status and select All to show all events: