Google AdWords Re-Engagement (Re-Targeting) Campaigns - New API


  • Advertisers using the old AdWords API, refer to the documentation here.
  • Advertisers using the new AdWords, follow the guidelines below:

Re-targeting (or Re-engagement) campaigns are campaigns targeting existing users of your app.

When a user clicks a re-targeting campaign it launches the app directly using the deeplink pre-configured in the app.


Your app must support deeplinks for you to run this type of campaign. Click here for more information./p>

Enabling Re-Targeting - AppsFlyer

To enable a Re-Targeting (Re-Engagement) campaign on Google AdWords follow these steps:

  1. Make sure your app supports deeplinks.
  2. Enable re-targeting campaigns for your app under app settings

  3. Toggle on the Google AdWords re-targeting toggle and click Save & Close

  4. Set your re-targeting campaign in the AdWords dashboard. Click here for more info.


  • At this point re-targeting (re-engagement) campaigns are only available on the old Google AdWords UI (Non-UAC Campaigns).
  • This does not support OneLink.
  • There is no need to add any additional parameter to the deeplink as in the past.
  • Re-attribution (Re-install) tracking is not supported, only re-engagement.
  • For information about Dynamic Re-marketing for apps, click here

Enabling Re-Targeting - Google AdWords


Currently, there are no re-engagement campaigns in Google AdWords new UI. To create re-engagement campaigns, you must swtich back to the old UI.

  1. On the Campaigns tab, click + Campaign >> Display Network only.  This also applies to Search campaigns.


  2. Select Engage with your Mobile App.

  3. Add all the required values at the campaign and ad level

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