Time zone supported features

  • Advertisers
  • Agencies
  • Ad Networks

AppsFlyer default time zone is GMT +0 (UTC +0). You can set an app-specific the time zone as needed. It's better to set the app-specific time zone before you begin to collect attribution data.

AppsFlyer uses the app-defined time zone as detailed in the table that follows.

Feature support for app-defined time zone
Feature Name App-specific
time zone
Overview Yes  
Events Yes  
Retargeting Yes  
Retention: Daily Yes  
Retention: Weekly No With weekly aggregations of data, time zone differences are negligible
Cohort Yes With effect from: August 6, 2019. See (1) below and cohort time zone for details. 
Activity Yes MAU data is supported for UTC +0 only.
Export Data
(raw and aggregate)
Yes Uninstalls are shown using UTC+0.
Pull API
(raw and aggregate)
Yes Possible to select any time zone for raw data and preferred time zone for aggregated. Details here
Scheduled Reports No  
Live Alerts Yes  
SDK Information Yes  
RightNow N/A Uses the user time for the live time series
Custom Dashboard Yes

See (1) below. 

Shows only from the time zone switch date and later.

Pivot Table Yes See (1) below. 
Master API Yes UTC +0 by default. Add "&timezone=preferred" to the link to get preferred time zone.
Data Locker No  
Protect360 Yes  


(1) All apps must be set to the same time zone. If this is not so, AppsFlyer ignores the app-specific time zone, and data displayed using UTC + 0.


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