Advertisers can work with Google AdWords Marketing Partners to optimize campaigns on Google AdWords. When configured, AppsFlyer sends postbacks to the configured Google AdWords marketing partner.
This is only relevant for the Google AdWords new API.
Enabling Google AdWords Attribution
Advertisers can follow the instructions here on how to enable attribution for Google AdWords.
Configuring the Google AdWords Marketing Partner
1. Click Integrated Partners from the left sidebar
2. Enter the name of the Google AdWords marketing Marketing Partner you would like to work with in the search box and press on the logo.
Enter "Google AdWords Marketing" in the integrated partners field to receive the list of Google AdWords marketing partners.
3. Click on the Google AdWords Marketing Partner to open their unique configuration window:
The Google AdWords Customer ID must be entered without hyphens.
7. Click Save & Close.
Disabling attribution for Google AdWords prevents sending postbacks to Google AdWords Marketing Partners.