Google AdWords Partner Postbacks Configuration


Advertisers can work with Google AdWords Partners to optimize campaigns on Google AdWords. When configured, AppsFlyer sends postbacks to the configured Google AdWords partner.


The configuration detailed below is not for attributing installs to a selected partner in AppsFlyer, but only for sending postbacks to a selected partner running AdWords. For details of how to configure attributing installs, click here.


This is only relevant for the Google AdWords new API.

Enabling Google AdWords Attribution

Advertisers can follow the instructions here on how to enable attribution for Google AdWords.

Configuring the Google AdWords Marketing Partner

1.  Click Integrated Partners from the left sidebar


2.  Enter the name of the Google AdWords Partner you would like to work with in the search box and press on the logo.


Enter "Google AdWords" in the integrated partners field to receive the list of Google AdWords marketing partners. 

3.  Click on the required partner for Google AdWords to open their unique configuration window:


The Google AdWords Customer ID must be entered without hyphens.

4.  From your Google AdWords account, copy the Customer ID (without hypens) from the top left-hand corner and paste it to the AppsFlyer AdWords Customer ID parameter as shown in the screenshots below.

5.  Enter the number in the AdWords Customer ID field.

6.  Click the In-App Events tab to configure the in-app for sending postbacks.

7.  Click Save & Close.

 Important Note

  • Disabling attribution for Google AdWords prevents sending postbacks to Google AdWords Partners.
  • You can configure multiple AdWords accounts (CID) to send postbacks (step 5) by separating each CID with a comma.
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