Creative Optimization Discovery dashboard

The search bar is a secondary filter that enables you to freely search for specific elements or texts that appear within creatives.

To search:

1. Write the element description in the search bar and click Enter. For example, you can write "race car" and this will pull up all "race car" elements (and the creatives and scenes they appear in). 

   

2. [Optional] Click + New custom query to add your search term to the Quick Query list for future use. See the Quick Queries section for more information.

Note: Search bar input text for elements can be in English only.

Quick Queries acts as a secondary filter, enabling you to quickly and easily view specific data such as "New creatives", "Opening scenes", and much more. They can be found on the Creatives, Scenes, and Elements tabs, with unique queries specific to each.

Note: The main Creative Optimization filter is the primary one. Quick Queries is a secondary filter, which filters those results further. This means that the main filter will override Quick Queries in case of conflicting requests.

To use Quick Queries:

1. Click the specific query you want (multiple queries can be selected) and the gallery will be filtered according to your selections.
    

   

2. [Optional] Click Compare to compare the group performance of up to 4 Quick Queries side by side.

Some available queries include:

• New creatives/scenes/elements  (appearing for under 14 days)
• Long-running creatives/scenes/elements (appearing for over 180 days)
• Under 30 days
• Long videos (over 15 seconds)
• Short videos (under 15 seconds)
• Active creatives/scenes/elements (significant media spend)
• Animated scenes/elements 
• Live scenes/elements
• Mixed scenes (both live and animated features) 
• Gameplay scenes  
• UGC scenes/elements (content that is created and shared by users)
  Note: A UGC is determined on the creative level, so if an animated scene is part of a UGC, that scene (and the elements in the creative as well) will be considered a UGC.
• Shown on SRNs
• Shown on non-SRNs  
• Opening scenes
• End cards
• And more

Settings

You can customize which metrics you see on the Discovery tiles.

To customize:

1. Click theicon on the upper right (next to Sort by).
2. Select the desired metrics (up to 5) and click Apply.
   
   The selected metrics will appear on the tiles.

Available metrics include:

• Cost
• Clicks
• CPM
• CTR
• CVR
• eCPI
• Impressions
• Installs
• IPM
• Reattributions
• Reengagement
• Retention (D1, D3, D7, D14, D30, D60, D90)
• Revenue (D1, D3, D7, D14, D30, D60, D90)
• ROAS (D1, D3, D7, D14, D30, D60, D90)
• Custom metrics
• Partner metrics
• In-app events

See an in-depth list of metric definitions.

Sorting

You can sort the gallery tiles from highest to lowest (or the reverse) by the metrics. Metrics available to sort by are those selected in the discovery card settings.

To sort:

Click the Sort by dropdown menu on the upper right of the gallery and select a dimension/metric. You can click the arrow to the right to reverse the sort order.

See a gallery of all your creatives, along with their performance data. The tiles displayed are based on the main Creative filter selections. Additionally, metrics the tiles display and the sorting method used to display tiles can be customized. See settings and sorting.

Powered by AI, video creatives are automatically broken down into scenes and displayed along with their performance data—without any manual process. Scene performance data is taken from the creative it comes from. If the same scene appears in more than one video, the data is an aggregate of all the creatives it appears in. The data is available in the dashboard about 24 hours after partner integration. This feature is available with Creative Optimization Advanced and Premium subscription plans only.

Note: The tiles displayed are based on the main Creative filter selections. Additionally, metrics the tiles display and the sorting method used to display tiles can be customized. See settings and sorting. 

Our fully automated AI algorithms further break down video creatives into significant elements (basic visual components) which are identified and displayed to enable the most granular analysis. The performance data is taken from the creative it comes from. If the same element appears in more than one creative, the data is an aggregate of all the creatives it appears in. The data is available in the dashboard about 24 hours after partner integration. This feature is available with Creative Optimization Advanced and Premium subscription plans only.

Note: The tiles displayed are based on the main Creative filter selections. Additionally, metrics the tiles display and the sorting method used to display tiles can be customized. See settings and sorting.

Our fully automated AI algorithms break down video creatives into significant text strings that occur throughout the video. These are identified and displayed to enable the most granular analysis. The performance data is taken from the creative it comes from. If the same text string appears in more than one creative, the data is an aggregate of all the creatives it appears in. The data is available in the dashboard about 24 hours after partner integration. This feature is available with Creative Optimization Advanced and Premium subscription plans only. 

Note: The tiles displayed are based on the main Creative filter selections. Additionally, metrics the tiles display and the sorting method used to display tiles can be customized. See settings and sorting.