Bulletin: Change in Preload referrer attribution parameter

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Marketers
Last update:

What's new

The preload referrer attribution parameter of new installs and in-app events and sessions attributed to new installs recorded after the effective date will be reported differently. 

 Below are the changes to the preload referrer attribution parameter:

    • attributed_touch_type will be download (instead of preload or click_to_download)
    • engagement_type will be preload (for preload_rfr match type) or click_to_download (for af_referrer match type)

In-app events and sessions attributed to installs before the effective date will keep the existing behavior:

    • attributed_touch_type will be preload or click_to_download
    • engagement_type will be empty

Effective date

 January 17, 2024

What this impacts