Configuring and Testing Pre-Installs Campaigns for Android

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What is a Pre-Install Campaign?

Pre-install campaigns allow app owners to reach vast audiences without running online campaigns.

In pre-install campaigns, app owners can ask device manufacturers to pre-install their apps on devices before they leave the factory.

Pre-install campaigns can also be a collaboration with 3rd party media sources, which work with various manufacturers on behalf of app owners.


AppsFlyer counts an install once an app launches for the first time. Therefore, the number of displayed pre-installs is the number of users launching your app, and not the number of devices which have the app pre-installed on.

Benefits of Tracking Installs from Pre-Install Campaigns

By tracking pre-install campaigns you can:

  1. See how many users overall launch your pre-installed app
  2. See how many app users each manufacturer brings
  3. See the LTV of each user and determine which manufacturer brings high-value users

How Can I Track Pre-Installs Campaigns?

There are four ways to track pre-install campaigns. For more information, see the Setup section in this article.

Viewing Pre-Install Data

Pre-installs appear in the AppsFlyer dashboard under the attributed media source, just like any other install event. Their campaign name, however, is always Preinstall.


You can specify different campaign names for pre-installs with the SDK API Method.

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