Google AdWords Campaign - iOS Configuration

This article details the process to integrate your AppsFlyer account with Google AdWords for Mobile App Install Campaigns on iOS.  

This includes, configuring AppsFlyer tracking links and reporting conversions (both for installs and in-app events) for iOS Applications to Google AdWords.

The topic is divided into different sections:

How to Run Non-UAC Campaigns With Google's New API?

On mobile apps, Google's New API works exclusively with Universal app campaigns. Advertisers that are using Google's new API, i.e. have Adwords link ID, and want to run Display, Search or Youtube campaigns MUST switch back to Google's old API.

Note - during the setup of the Display, Search or Youtube campaigns, advertisers receive new conversion ID and label. 
Advertisers that are already linked to Adwords using the Link ID, should disregard these new IDs and labels. 



Google AdWords Dashboard can receive Install Postbacks for iOS In-App Download Campaigns (Display) only.  

If you are running iOS Mobile Web, Main Search and/or Partners Search (affiliates) campaigns, the installs are tracked by the AppsFlyer Dashboard but do not count in the AdWords Dashboard conversion. This might lead to a discrepancy in the conversions between AppsFlyer dashboard and Google AdWords dashboard.





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