Google AdWords Campaign - iOS Configuration

Updated: 1 February 2016

This article details the process to integrate your AppsFlyer account with Google AdWords for Mobile App Install Campaigns on iOS.  

This includes, configuring AppsFlyer tracking links and reporting conversions (both for installs and in-app events) for iOS Applications to Google AdWords.


Google AdWords Dashboard can receive Install Postbacks for iOS In-App Download Campaigns (Display) only.  

If you are running iOS Mobile Web, Main Search and/or Partners Search (affiliates) campaigns, the installs are tracked by the AppsFlyer Dashboard but do not count in the AdWords Dashboard conversion. This might lead to a discrepancy in the conversions between AppsFlyer dashboard and Google AdWords dashboard.

The topic is divided into different sections:





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