Google Ads (AdWords) Campaign - iOS Configuration



AppsFlyer supports all app campaigns enabled by Google Ads.

Google is an SRN (Self Reporting Network). For more information about how the attribution flow works for these networks, click here.

AppsFlyer can present any campaign information that is provided by Google. The campaign type (Search, Video, Display and Re-engagement) and associated information is determined by Google. It is recommended to configure UAC campaigns. For guidance on other campaign types, you should contact your Google representative. For details of these campaigns, click here.

This article details the process to integrate your AppsFlyer account with Google Ads for Mobile App Install Campaigns on iOS.  

This includes, configuring AppsFlyer tracking links and reporting conversions (both for installs and in-app events) for iOS Applications to Google Ads.


If you are running iOS Mobile Web, Main Search and/or Partners Search (affiliates) campaigns, the installs are tracked by the AppsFlyer Dashboard but do not count in the Google Ads Dashboard conversion. This might lead to a discrepancy in the conversions between AppsFlyer dashboard and Google Ads dashboard.

How to Run Non-UAC Campaigns With Google's New API

On mobile apps, Google's New UI works exclusively with Universal app campaigns. Advertisers using Google's new API, i.e. have a Google Ads link ID, and want to run Display, Search or Youtube campaigns MUST switch back to Google's old UI.

Google Ads - iOS Configuration - Universal App Campaigns

Universal app campaigns allow you to promote your iOS app across Google Search, YouTube and Display in a single place of configuration. 

Generally, Google itself can't track iOS installs from search campaigns as the clicks come from mobile web sources, preventing Google from pulling the IDFA from the devices, and from performing ID matching.

In contrast, iOS search on Universal App Campaigns (UAC) can be tracked by Google, for ads that are served on the Google Search App. 

AppsFlyer can track installs for all types of iOS app install campaigns on Ads, even if Google doesn't, through our integration with Google Ads or through our NativeTrack™ 2.0 tracking method. 

Google Ads - iOS Configuration - Search Campaigns

This section refers to app campaigns only. Search App campaigns can be run using Google Ads and are tracked by AppsFlyer. It is important to note that you must use a tracking link when running such a campaign.

The tracking link is copied from the AppsFlyer dashboard and pasted into the tracking template under Campaign URL Options.

Note the following:

  • You cannot modify the final URL or add a tracking template (unlike regular Search or Display campaigns in Ads respectively). 
  • You are not notified by Google where your ad is running, this information is provided by AppsFlyer in the Raw Data Reports and on the dashboard under the Channel column.
  • Impression and click counts are not displayed on the AppsFlyer dashboard.

Creating Conversion Tracking (Installs)

For details of how to create conversion tracking, click here.

Google Ads - iOS Configuration - Sending In-App Events

If you want to further measure the success of your Mobile App Install campaigns in Google, you can send in-app events to your Google Ads account from your AppsFlyer account.  

Creating a Conversion (In-App Events)

For details of how to track your app conversions, click here


During the setup of the Display, Search or Youtube campaigns, advertisers receive a new conversion ID and label. 
Advertisers already linked to Ads using the Link ID, should disregard these new IDs and labels. 

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