Google AdWords - Supported Channels

Google is an official measurement partner, allowing AppsFlyer to track conversions for Google AdWords campaigns.

AppsFlyer supports all channels on both iOS and Android. Google supports all channels on Android, and Admob and YouTube on iOS.

Set out in the table below are the methods and channels AppsFlyer uses for the attribution:

  Android iOS
Channel Tracking Template Referrer
(Final URL)
Conversion Postback Tracking Template Conversion Postback
Search Not available Optional Available Available Not available
Display - mGDN Optional Optional Available Available Not available
Display-Admob Optional Optional Available Optional Available
YouTube Not available Not available Available Not available Available
Universal App Campaign Not available Not available Available Not available Available

Supported_Channels.png

For more information regarding possible discrepancies between Google AdWords and AppsFlyer, the reports are available here.

Follow these guides in order to configure an iOS or Android campaigns.

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