Google Ads (AdWords) Campaign – Android Configuration



AppsFlyer supports all app campaigns enabled by Google Ads.

Google is an SRN (Self Reporting Network). For more information about how the attribution flow works for these networks, click here.

AppsFlyer can present any campaign information that is provided by Google. The campaign type (Search, Video, Display and Re-engagement) and associated information is determined by Google. It is recommended to configure UAC campaigns. For guidance on other campaign types, you should contact your Google representative. For details of these campaigns, click here.

This article details the process to integrate your AppsFlyer account with Google Ads for Mobile App Install Campaigns.  

This includes reporting conversions (both for installs and in-app events) for Android Applications to Google Ads.

To support Android tracking, make sure that your app supports GAID (Google Advertising ID) and that it is passed to AppsFlyer through our SDK. 

How to Run Non-UAC Campaigns With Google's New API

On mobile apps, Google's New UI works exclusively with Universal App Campaigns. Advertisers using Google's new API, i.e. have a Google Ads link ID, and want to run Display, Search or Youtube campaigns MUST switch back to Google's old UI.


During the setup of the Display, Search or Youtube campaigns, advertisers receive new conversion ID and label.
Advertisers already linked to Google Ads using the Link ID, should disregard these new IDs and labels. 

Google Ads - Android Configuration - Tracking Universal App Campaigns

Universal App Campaigns allow you to promote your Android app across Google Search, YouTube and Display.

Note the following:

  • You cannot modify the final URL or add a tracking template (unlike regular Search or Display campaigns in Google Ads respectively).
  • You are not notified by Google where your ad is running, this information is provided by AppsFlyer in the Raw Data Reports and on the dashboard under the Channel column.
  • Impression and click counts will not be displayed on the AppsFlyer dashboard

Creating Conversion Tracking (Installs)

For details of how to create conversion tracking, click here.

Google Ads - Android Configuration - Sending In-App Events

If you want to further measure the success of your Mobile App Install campaigns in Google, you can send in-app events to your Google Ads account from your AppsFlyer account.

Create a Conversion (In-App Events)

For details of how to track your app conversions, click here

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