This article details the process to integrate your AppsFlyer account with Google AdWords for Mobile App Install Campaigns.
This includes, configuring AppsFlyer tracking links and reporting conversions (both for installs and in-app events) for Android Applications to Google AdWords.
The topic is divided into separate sections:
To support Android tracking, make sure that your app supports GAID (Google Advertising ID) and that it is passed to AppsFlyer through our SDK.
Google AdWords - Android Configuration - Tracking Universal App Campaigns
Read this guide first before starting implementation.
Note the following:
- You cannot modify the final URL or add a tracking template (unlike regular Search or Display campaigns in AdWords respectively).
- If you are an agency wanting to promote an app using Universal Campaigns, you must work with a different Conversion ID and Label to the ones used by the Advertiser.
- You are not notified by Google where your ad is running, this information is provided by AppsFlyer in the Raw Data Reports under the Channel column.
- Impression and click counts will not be displayed on the AppsFlyer dashboard
Be aware of the following requirement:
|Channel||Tracking Template||Referrer (Final URL)||Conversion Postback|
Universal App Campaigns
For Install Conversion tracking, you must take the Postback from AppsFlyer and paste it to your Google AdWords Account.
AppsFlyer can track these type of campaigns through our integration with Google AdWords. To set up Universal App Campaigndo so, follow these steps:
Follow these steps to create your campaign.
1.1 Click + CAMPAIGN and select Universal App Campaign.
1.2 Select under Mobile App the Android app you want to promote
1.3 Set the remaining fields according to your campaign requirements.
1.4 Click Save and Continue.
Follow the steps below to create conversion tracking. There are 2 options:
2.1 If you want to work with a previously created conversion tracking, click Finish
2.2 If you wish to work with a different conversion tracking, click Manage conversion
For Conversion, click here.
If you want to further measure the success of your Mobile App Install campaigns in Google, you can send in-app events to your Google AdWords account from your AppsFlyer account.
To send in-app events to Google AdWords, follow these steps:
Create a Conversion
1. Login into your Google AdWords Dashboard and create a new conversion.
- From the toolbar on the GoogleAdWords main page go to Tools >> Conversions
- Click +Conversion
2. Select App as the source of conversion you want to track
3. In the App conversions, select Android and then select In-app Actions
4. Click Continue
5. Complete the fields, as requested, including name and value etc..
6. Click Save and continue
Set-Up Your Tracking Method
7. Select Set up a Server-to-Server conversion feed from an app analytics package to AdWords.
8. Copy the Conversion label and ID to your AppsFlyer account.
9. Login into you AppsFlyer Dashboard, select the relevant application and click on the left top side on the Integrated Partners Configuration.
10. Search for Google AdWords, click on it and click on the In-App Events upper tab:
11. Select an option from the dropdown list. We highly advise selecting the "All in-app events" option, as this is mandatory for migrating to Adwords' new integration setup. Otherwise it's possible to select "Off" in order to avoid sending any in app events.
12. Enter the Conversion ID from the details you saved earlier.
13. Select Click to add in app event mapping
14. On the left side in the SDK Event select the event you want to send to Google AdWords.
15. In the Google AdWords label field, enter the Label you saved earlier.
16. Click Save & Close
How to Run Non-UAC Campaigns With Google's New API
On mobile apps, Google's New API works exclusively with Universal app campaigns. Advertisers that are using Google's new API, i.e. have Adwords link ID, and want to run Display, Search or Youtube campaigns MUST switch back to Google's old API.
Note - during the setup of the Display, Search or Youtube campaigns, advertisers receive new conversion ID and label.
Advertisers that are already linked to Adwords using the Link ID, should disregard these new IDs and labels.