Converted Clicks on Google AdWords

When reviewing your campaigns on Google AdWords you can find Converted Clicks in the tables.

Converted Clicks include conversions from all type of AdWords conversions: Downloads, First Open and In app.

Therefore, all type of conversions are accumulated and presented as Converted clicks, while AppsFlyer's non-organic installs are only from the conversion type - First Open.

To compare results between AppsFlyer and Google AdWords, segment your reports by conversion name, as shown below:

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