Re-engagement ads allow marketers to reach users who have installed their app, but have not used it for some time. When properly deployed, these solutions can be highly effective ways to increase app engagement.
Re-engagement is supported for:
Note: Currently mobile app re-targeting campaigns with Google Adwords are only available with the old UI. If you're using the new UI and want to run Adwords re-targeting campaigns please follow these instructions for switching back to the old UI.