Google AdWords Re-Engagement Campaigns Attribution - Old API

Introduction

Re-engagement ads allow marketers to reach users who have installed their app, but have not used it for some time. When properly deployed, these solutions can be highly effective ways to increase app engagement.

Re-engagement is supported for:

  • Android Search
  • Android Display
  • iOS Display 

 Note

Currently mobile app retargeting campaigns with Google Adwords are only available with the old UI. If you're using the new UI and want to run Adwords retargeting campaigns please follow these instructions for switching back to the old UI.

Android Search

 Note

For this to work, you must first follow the steps in the Reporting Deep Links for Retargeting Attribution (Optional) section of the Android SDK Integration Guide.

  • Sign in to your AdWords account at https://adwords.google.com.
  • On the Campaigns tab, click + Campaign >> Search Network only.

  • Choose the campaign type Mobile app engagement — Ads that encourage actions within your mobile app.

  • Select the app you want to promote from the drop-down menu.
  • Add all other settings you want for your campaign.
  • Click Save and continue.

Create your Ad Group

  • On the Ad Group page, enter the name of the ad group and your default bid.
  • Create your ads. You must enter a text description for your ad.
  • Go to your AppsFlyer dashboard and click Integrated Partners and either scroll down and select Google AdWords (not Google AdWords Remarketing) or search for it in the text field. 

Select Retargeting Campaign. 

The window changes and appears as follows.  When you click on Save & Close this does NOT save the tracking link.

 Note

The retargeting campaign opens the Deep Links window.  Selecting this option imports the scheme defined in the OneLink.  In this example the scheme name is rovio.

If you are not using OneLink, you must define OneLink/Deep Link and set the scheme manually (if you have not configured OneLink).

For more information on Setting-up OneLink/Deep Link, click here.

  • Copy the Retargeting Tracking Link that appears at the bottom of the screen. (There is NO need to click Save & Close).
  • Paste the link into your campaign configuration (Scheme, Host and path fields) in Google AdWords.

Example:

rovio://?pid=googleadwords_int&c={campaignid}&is_retargeting=true

  • Insert the Keywords you want to use for this campaign.
  • Click Save.

Android Display

 Note

For this to work, you must first follow the steps in the Reporting Deep Links for Retargeting Attribution (Optional) section of the Android SDK Integration Guide.

  • Sign in to your AdWords account at https://adwords.google.com.
  • On the Campaigns tab, click + Campaign >> Display Network only.

  • Select Engage with your Mobile app

  • Add all the required values at the campaign and ad level

Create Ads

  • Create your ads.  You must enter a text description for your ad.
  • Go to your AppsFlyer dashboard and click Integration Partners and either scrool down and select Google AdWords (not Google AdWords Remarketing) or search for it in the text field.

Select Retargeting Campaign. 

The window changes and appears as follows.

 Note

The retargeting campaign opens the Deep Link window.  Selecting this option imports the scheme defined in the OneLink.  In this example the scheme name is rovio.

If you are not using OneLink, you must define OneLink/Deep Link and set the scheme manually (if you have not configured OneLink).

For more information on Setting-up OneLink/Deep Link, click here.

  • Copy the Retargeting Tracking Link that appears at the bottom of the screen. (There is NO need to click Save & Close).
  • Paste the link into your campaign configuration (Direct link field) in Google AdWords.

Example:

rovio://?pid=googleadwords_int&c={campaignid}&is_retargeting=true

  • Click Review and Finish.

iOS Display

1. Create your Campaign

  • Sign in to your AdWords account at https://adwords.google.com.
  • On the Campaigns tab, click + Campaign >> Display Network only.

  • Select Engage with your Mobile App

  • Add all the required values at the campaign and ad level.

Create Ads

  • Create your ads.  You must enter a text description for your ad.
  • Go to your AppsFLyer dashboard and click Media Source Configuration and either scroll down and select Google AdWords (not Google AdWords Remarketing) or search for it in the text field.
  • Select Retargeting Campaign. 

The window changes and appears as follows.

 Note

The retargeting campaign opens the Deep Link window.  Selecting this option imports the scheme defined in the OneLink.  In this example the scheme name is rovio.

If you are not using OneLink, you must define OneLink/Deep Link and set the scheme manually (if you have not configured OneLink).

For more information on Setting-up OneLink/Deep Link, click here.

  • Copy the Retargeting Tracking Link that appears at the bottom of the screen. (There is NO need to click Save & Close).
  • Paste the link into your campaign configuration (Direct link field) in Google AdWords
  • Example:

    rovio://?pid=googleadwords_int&c={campaignid}&is_retargeting=true

  • Click Review and Finish.

 

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