At a glance: Attribute mobile users to TV ads aired in specific locations and at specific times.
Attributing TV ad campaigns
Advertisers running install ads on TV can define the timeframe (in minutes) they want organic installs from a specific GEO or city (optional) to be attributed to a TV ad. These installs are attributed to the TV media source with the associated campaign details populated by the TV channel and the TV show name.
To set up TV attribution, advertisers should create a CSV file containing the exact details of the aired ads.
Alternately, advertisers can use the help of partners that enable TV attribution via their services.
To view the list of these AppsFlyer integrated partners, go to Integration > Integrated Partners. Select TV in the filter panel.
Post-install analytics are available in the same manner as for other media sources.
Attributed installs populate attribution fields as listed in the following table.
| Attribution field | API name | Populate with |
|---|---|---|
| Media source | media_source | TV (always) |
|
Campaign |
campaign |
Campaign name |
| Site ID | af_siteid | TV channel name. Example: ESPN |
| Sub Param 1 | af_sub1 | TV show name. Example: SportsCenter HD |
| Country | country | Country code |
| City | city | City name |
Tip
Check out our comprehensive guide on OTT television to learn about advanced TV terminology, buying methods, content formats, how OTT attribution works
Setting up a TV campaign
AppsFlyer supports bulk upload of media plans using the TV attribution upload file having a CSV format according to the schema that follows.
To upload the file, please contact your customer success manager.
TV schedule schema
- File schema for TV schedule uploads.
- Optional columns must be sent, but the fields could be left empty.
-
Avoid setting the same time slot for two separate campaigns of the same app.
| Column name | Mandatory | Remarks | Example |
|---|---|---|---|
| app_id | Yes |
|
com.example, id123456789 |
| Campaign name | No |
Especially useful if you have several ad formats and wish to A/B test them. |
10-sec teaser, full 30-sec |
| TV channel name | No | CWTV | |
| TV show name | No | Arrow | |
| Start date |
Yes |
|
2020-01-15 |
| Start time |
Yes |
|
13:30 |
| Attribution window | Yes |
|
20 |
| Country code | Yes | 2 letter country code. List of country codes. | US, CN |
| City name | No |
List of supported cities. If the city name is not in the CSV file but appears in attribution data, you can use it. |
London |
Shazam
An ad on TV (or radio) can be Shazamed with the app, and the user who Shazams it is redirected to the market as if clicking on a specific URL. This URL may contain parameters to identify the specific ad, which can be reached via the conversion data.