Introduction
AppsFlyer now supports TV install ads attribution.
Advertisers running install ads on TV can define the exact timeframe (in minutes) they want organic installs from a specific GEO or City (optional) to be attributed to a TV ad. These attributed installs are shown on the AppsFlyer dashboard and also have post install analytics calculated for them, such as retention, LTV analytics and Cohort reports.
The advertiser is able to define the Media Source, Campaign, Channel and and TV Show to receive the relevant data in the reports.
Example
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Media Source: "TV"
Campaign: "My TV Campaign"
af_siteid: "ESPN"
af_sub1: "SportsCenter HD"
GEO: "US"
City: "Detroit"
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Setting Up a TV Campaign
To set up a TV campaign on AppsFlyer please contact your account manager.
AppsFlyer also supports bulk upload of media plans using the format attached below. See the example file and City naming conventions for more details.
Note
It is recommended not to configure the same time slot for two separate campaigns.