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Attributing TV ad campaigns

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Gray Goldstein
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  • Advertisers

At a glance: TV ads are attributed by associating organic installs taking place in a geo at a specific time. 

Attributing TV ad campaigns

  • Advertisers running install ads on TV can define the timeframe (in minutes) they want organic installs from a specific GEO or city (optional) to be attributed to a TV ad.
  • Installs are attributed to the TV media source with the associated campaign details populated by TV channel, and TV show name.
  • Post-install analytics are available in the same manner as for other media sources. 
  • Avoid setting the same time slot for two separate campaigns of the same app.

Attributed installs populate attribution fields as listed in the following table. 

Attribution field API name Populate with 
Media source media_source TV (always)

Campaign

 campaign

Campaign name
Site ID af_siteid TV channel name. Example: ESPN
Sub Param 1 af_sub1 TV show name. Example: SportsCenter HD
Country country Country code
City city City name

 Tip

Check out our comprehensive guide on OTT television to learn about advanced TV terminology, buying methods, content formats, how OTT attribution works

Setting up a TV campaign

  • AppsFlyer supports bulk upload of media plans using the TV attribution upload file having a CSV format according to the schema that follows.
  • To upload the file please contact your customer success manager. 

TV schedule schema

  • File schema for TV schedule uploads.
  • Optional columns must be sent, the fields should be left empty. 
Column name Mandatory Remarks Example
app_id Yes
  • You can set TV campaigns for multiple apps using the same file.
  • For each aired ad you can set the specific app ID it relates to.
  • Note that for TV campaigns targeting both Android and iOS users, you need to set a separate table entry for each platform.
 com.example, id123456789
Campaign name No

Especially useful if you have several ad formats and wish to A/B test them.

 10 sec teaser, full 30 sec 
TV channel name No   CWTV
TV show name No   Arrow
Start date

Yes
  • Format: yyyy-mm-dd format
  • The time and date must be in the future
 2020-01-15
Start time

Yes
  • The starting hour for the TV attribution window. The time should be in 24h format in the UTC time zone.
    Required format: hh:mm
  • The time and date must be in the future
 13:30
Attribution window Yes
  • TV attribution windows have a maximum duration of 180 minutes.
  • The TV campaign is attributed if the user launches the app for the first time during the attribution window.
 20
Country code Yes 2 letter country code. List of country codes. US, CN
City name No  

List of supported cities. If the city name is not in the CSV file but appears in attribution data you can use it.

London

Shazam

An ad on TV (or radio) can be Shazamed with the app, and the user who Shazams it is redirected to the market as if clicking on a specific URL. This URL may contain parameters to identify the specific ad, which can be reached via the conversion data.

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