AppsFlyer supports TV install ads attribution.
Advertisers running install ads on TV can define the timeframe (in minutes) they want organic installs from a specific GEO or city (optional) to be attributed to a TV ad. The attributed installs are shown in the AppsFlyer dashboard under the "TV" media source. As with all media sources, they have post-install analytics calculated for them, such as retention, LTV analytics, and Cohort reports.
Advertisers can define the Campaign, Channel and TV Show names, as well as geographical data, to receive the relevant data in the reports.
Media Source: "TV"
Campaign: "My TV Campaign"
af_sub1: "SportsCenter HD"
Check out our comprehensive guide on OTT television to learn about advanced TV terminology, buying methods, content formats, how OTT attribution works and much more!
Setting up a TV campaign
AppsFlyer supports bulk upload of media plans using the TV attribution upload file, in CSV format. See the Fields Format table below and the attached example file for more details.
To upload the file please contact your dedicated AppsFlyer customer success manager.
|app_id||You can set TV campaigns for multiple apps using the same file. For each aired ad you can set the specific app ID it relates to.
Note that for TV campaigns targeting both Android and iOS users, you need to set a separate table entry for each platform.
|Campaign name||Optional parameter (leave empty if not needed).
Especially useful if you have several ad formats and wish to A/B test them.
|10 sec teaser, full 30 sec|
|TV channel name||Optional parameter (leave empty if not needed)||CWTV|
|TV show name||Optional parameter (leave empty if not needed)||Arrow|
|Start date||Required format: yyyy-mm-dd format||2020-01-15|
|Start time||The starting hour for the TV attribution window. The time should be in 24h format in the UTC time zone.
Required format: hh:mm
|Attribution window||The total length in minutes of the TV attribution window (max 180 minutes).
Only users which launch the app for the first time during this window are attributed to the TV campaign.
|Country code||2 letter country code. For the full list of country codes click here.||US, RU - see here for a list of supported country codes.|
|City name||Optional parameter (leave empty if not needed)||
New York - see here for a list of supported cities.
If the city name is not in the CSV file linked above you can use it for TV attribution if it appears in your raw data.
Avoid setting the same time slot for two separate campaigns of the same app.