AppsFlyer supports integration with a range of TV Attribution measurement partners. The TV attribution measurement partners do their magic by notifying AppsFlyer when a certain TV advertisement starts.
Installs are attributed to your integration partners when all the parameters below are met:
- Integration is enabled
- Occurs during the pre-defined attribution window
- The install is organic
- Country code of the install matches the code in the partner notification
What Parameters do TV Attribution Measurement Partners Share with AppsFlyer?
When a TV ad is broadcasted, the Partner sends AppsFlyer the following set of parameters in the JSON format. (This may vary slightly from partner to partner):
"campaign_name": "Angry Birds iOS TV campaign",
"city": "New York",
"tv_show_name": "Sports Center",
The parameters reported by the partner appear on the dashboard as in non-TV online campaigns. The parameters are mapped as follows:
- tv_channel_name (i.e. "ESPN") populates the af_siteid
- tv_show_name (i.e. "Sports Center") populates the af_sub1
How is the Integration with the TV Attribution Measurement Partner Configured?
As shown in the above screenshot, the integration only two parameters must be defined:
Select the Enable Integration: This should be toggled to on to begin receiving the data about Ad broadcast times
Select Attribution Window: This defines the timeframe within which the organic installs are attributed to the Media Source (1 to 180 minutes)
Simultaneous broadcasts of the same app, with multiple partner integrations enabled, can be attributed to any of the partners.
For more information regarding generic attribution of TV campaigns that can be also configured manually, see here.