Twitter Paid vs. Organic Installs

AppsFlyer supports both paid and organic Twitter install attributions. 

A paid Twitter installation is an installation generated by a Twitter mobile app ad as part of a mobile app Twitter campaign. To view paid installations generated by Twitter in AppsFlyer's dashboard, select Twitter as the Media Source and look for the installations listed under each Twitter Ads campaign.

An organic Twitter installation is an installation generated by a tweet which contains a link to the app page in iTunes or Google Play (not as part of an ad campaign). To view the organic installations generated by Twitter in AppsFlyer's dashboard, select Twitter as the Media Source and look for the campaign called organic.

For a paid or an organic Twitter installation to be listed in AppsFlyer's dashboard or reports, the interaction with the ad or tweet should be within AppsFlyer's attribution window for Twitter: 14 days click-through, 1 day view-through attribution window.

Was this article helpful?
0 out of 0 found this helpful