Twitter paid vs. organic installs

For:

Marketers

Last update: February 15, 2023 13:15

At a glance: Learn the difference between organic and paid installs coming through Twitter.

Paid Twitter installation

A paid Twitter installation is an installation generated by a Twitter mobile app ad as part of a mobile app Twitter campaign. To view paid installations generated by Twitter in the AppsFlyer dashboard, select Twitter as the Media Source and look for the installations listed under each Twitter Ads campaign.

Organic Twitter installation

An organic Twitter installation is an installation generated by a tweet that contains a link to the app page in iTunes or Google Play (not as part of an ad campaign). To view the organic installations generated by Twitter in the AppsFlyer dashboard, select Twitter as the Media Source and look for the campaign called organic.

For a paid or an organic Twitter installation to be listed in the AppsFlyer dashboard or reports, the interaction with the ad or tweet should be within the AppsFlyer attribution window for Twitter: 14 days click-through, 1-day view-through attribution window.