Twitter Ads – AppsFlyer - MPP Integration

As a Twitter MPP you can receive postbacks for both installs and in-app events: 

1.     Install Callbacks

Upon conversion, AppsFlyer returns the following parameters:

Parameter Name

Parameter Name Convention

Twitter Campaign Name


Twitter Source









2.     In-App Event Callbacks

Upon in-app events, AppsFlyer returns the following parameters (in addition to those mentioned above):

Parameter Name

Parameter Name Convention

Event Name*


Event Value




NOTE:  According to Twitter’s privacy policy, AppsFlyer (or any other 3rd party measurement partner) cannot provide user-level attribution or add any identifier to the postbacks above. 

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