Twitter Ads MPP integration with AppsFlyer


As a Twitter MPP you can receive postbacks for both installs and in-app events:

Install callbacks

Upon conversion, AppsFlyer returns the following parameters:

Parameter Name Parameter Name Convention

Twitter Campaign Name


Twitter Source




In-app event callbacks

Upon in-app events, AppsFlyer returns the following parameters (in addition to those mentioned above):

Parameter Name Parameter Name Convention

Event Name*


Event Value





According to Twitter’s privacy policy, AppsFlyer (or any other 3rd party measurement partner) cannot provide user-level attribution or add any identifier to the postbacks above.

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