X Ads (formerly Twitter Ads) MPP integration with AppsFlyer

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At a glance: Receive postbacks from AppsFlyer as an X Ads MPP.

Install callbacks

Upon conversion, AppsFlyer returns the following parameters:

Parameter Name Parameter Name Convention

Twitter Campaign Name

{campaign_name}

Twitter Source

{source}

 Example

http://MPP_postbackURL.........&MPP_Campaign_name={campaign_name}

In-app event callbacks

Upon in-app events, AppsFlyer returns the following parameters (in addition to those mentioned above):

Parameter Name Parameter Name Convention

Event Name*

{event_name}

Event Value

{event_value}

 Example

http://MPP_postbackURL.........&eventname={event_name}

 Note

According to X Ads privacy policy, AppsFlyer (or any other third-party measurement partner) cannot provide user-level attribution or add any identifier to the postbacks above.