X Ads (formerly Twitter Ads) MPP integration with AppsFlyer

At a glance: Receive postbacks from AppsFlyer as an X Ads MPP.

Install callbacks

Upon conversion, AppsFlyer returns the following parameters:

Parameter Name Parameter Name Convention

Twitter Campaign Name


Twitter Source




In-app event callbacks

Upon in-app events, AppsFlyer returns the following parameters (in addition to those mentioned above):

Parameter Name Parameter Name Convention

Event Name*


Event Value





According to X Ads privacy policy, AppsFlyer (or any other third-party measurement partner) cannot provide user-level attribution or add any identifier to the postbacks above.